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AD launches a refreshed brand for the recently acquired Supply Force business.
Wayne, PA – AD launches a refreshed brand for the recently acquired Supply Force business.
Today, AD announced a comprehensive brand refresh designed to launch Supply Force as part of the organization’s menu of optional value-added services.
While the visual representation of Supply Force’s identity, including a logo, tagline and color palette, has been updated, the core commitment to its members, supplier partners, associates, and customers remains unchanged.
Supply Force was built on a promise to enable great local companies to collaborate efficiently to serve multi-location customers by providing a consistent experience coupled with exceptional local service and support.
AD’s Chairman & CEO, Bill Weisberg, shared:
“The new logo references National Coverage, representing AD members’ multi-industry reach across the industrial and construction markets they serve, celebrating the strong relationships that AD members foster with their customers and suppliers, and delivering products and services with Local Excellence.”
As part of AD, the updated look of the Supply Force brand is more than a new logo— it reflects the organization’s commitment to exceptional service and to building capabilities that deliver on the program’s promises and value.
AD President of National Accounts, Shannon Bibbee, commented:
“This refreshed brand reinforces what Supply Force has always delivered – backed by the strength of the AD community: independent distributors achieving big results for customers, together, without losing what makes them independent.”
The updated branding will roll out across all digital platforms and corporate communications starting September 28th.
About AD
AD is the largest contractor and industrial products wholesale purchasing cooperative in North America. AD provides independent distributors and manufacturers of construction and industrial products with support and resources that accelerate growth and enhance profitability. Our 1,000-plus independently owned distributors span 13 divisions in the U.S., Mexico and Canada with annual sales exceeding $100 billion. AD’s 13 divisions cover industries including electrical, industrial, safety, construction tools, bearings and power transmission, plumbing, PVF, HVAC, decorative brands, waterworks, and building materials. AD is owned and governed by its members. For more information, visit www.adhq.com.
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Wayne, PA – Subject to supplyFORCE Shareholders and AD Board of Directors approvals, AD announced that the AD LLC and supplyFORCE Boards have signed an exclusive Letter of Intent for AD to acquire supplyFORCE.
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Built on innovative problem solving, effective communication, and shared objectives, supplyFORCE and its members work together to resourcefully save time and money for our mutual clients.
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Nearly all supplyFORCE current and prospective clients have goals focused on Environmental sustainability, Social diversity, inclusion & impact, and sound corporate Governance. So, what exactly is ESG (Environment, Social, & Governance)?
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